Wednesday, September 16, 2009

Having Chlamydia Twice

Facebook reaches 300 million users and positive results

The proliferation of Internet usage in households, the increasing importance of social networks, Facebook only has 250 million active users worldwide, "increasing access to content audiovisual through the network, etc., changing consumer habits and entertaining people. Companies, on the other hand, try adapt to these changes and are showing greater interest in the online world as a way to reach customers. According to recent studies, more than one third of the marketing budget of the European companies will go to online marketing activities. "Despite all the indicators point to the importance of online marketing, however, this is a market that has not yet reached maturity," said Miguel Ángel Gago, director of marketing for ActionsDATA, a company specializing in marketing services . "There are several reasons: there is a delay in the implementation of effective online advertising, pricing policies are not fully defined and also the online advertising is seen as an adaptation of traditional advertising, regardless we are talking about a completely different and offers many opportunities for innovation in the blanks ".

Here are some keys to keep in mind when establishing a good online marketing campaign:


1. Identifies who want to go. According to age group or socioeconomic characteristics, for example, there will be media and online tools that you will use in preference to others.

2. Sets the image you want to give your company. From there you can choose the content campaign and tailor the message to the publisher.
3. Make
attractive content: a key to online marketing campaign is effective is to entertain. If a campaign is fun, not only attract the attention of users, but that through the users themselves, can reach many more people. 4.
use the new formats. The new media and entertainment content online (videos on channels such as YouTube or TV networks offer their programming on the Internet) offer interesting possibilities to reach the public. Researches and evaluates new formats that offer, since innovation is essential in online media.


5. Note
social networks, online marketing should include social networks as a new medium of conversation with customers and potential customers. They offer two major advantages: firstly allow companies to keep an open channel of direct communication with customers, which is essential to get to know their real needs and respond appropriately. On the other hand, given the possibility of segmenting the messages following the preferences of different target differentiated social networks.
6. Use the right tools
: Companies should assess the overall on-line world as a key area marketing policy, but using tools to, for example, to redirect traffic to areas of high performance. A partner specializing in this field, which also has the right tools, will be invaluable and a key ally, as it will provide adequate knowledge of the elasticity of each market.
7. It highlights data: The data remain the lifeblood of any online marketing campaign, besides being instrumental in developing effective targeting strategy and sales policy. Are required for both segmentation and for checking the effectiveness of each campaign. It is therefore essential to maintain be updated and improved data repositories for CRM tools that are launched can be effective.


8. Use
effective metrics: To ensure continuity and bilaterality in communications is to use performance measurement systems. These systems also allow to evaluate the success of the online campaign and learn from it for the future.

Source: Marketingdirecto.com




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