March 2009

Friday, March 27, 2009

Overthedoor Ironingboardcovers

"Your logo makes me vomit"

With divismo own a real star and celebrity pure the best known of the articulated dolls celebrated its half century of life. The keys always remain a classic effect.

The Barbie Store Buenos Aires was part of the celebration. At the appointed hour the big star of the evening arrived in a white limousine and walked the pink carpet, to the astonishment of girls dressed and carefully made-up pink. Celebrities, journalists and curious, they wanted to take pictures with the model representing the living legend, he set out to enjoy the celebration with all fans. As a spell that never breaks, fifty years are not enough to break the charm that manages to generate brand generations and generations of girls. What is the secret of this effect? "Today we are celebrating for the first time Barbie was released on March 9, 1959," says Mary Maranasi, Director of Licensing for Mattel Southern Cone was presented at the Toy Fair in New York and from then on were 50 years where Barbie success played a super relevant in relation to the culture of the time, that was your key differential with the rest. " The list is headed by U.S. celebrations. Barbie spent his birthday at his home in Malibu, with a blockbuster event for celebrities, press and friends, while in the week of Mercedes Benz Fashion Week (New York) got his big starring Barbie with a special appearance at the event wearing the different outfits that over time made it famous. new for this year continue. "This year we plan to launch a line of collection of the different decades of Barbie and the 50 anniversary of the iconic doll with a glamorous dress in keeping with this decade," adds Maranasi. Magic Formula were the creators of Mattel Creations in 1945 and 14 years later, Ruth Handler brought the world the Barbie doll from a clear inspiration: watching his daughter play with paper dolls noted that she and her friends used to play at being adults or adolescents, imagining roles as college students, cheerleaders and adult with a profession. Ruth knew immediately that experiment with the future from a safe distance through the simulation game was an important part of growing up. She also noticed missing a product like that and was determined to fill the niche with a three-dimensional doll. Was an immediate success because never before had they seen a doll that was completely different from babies and little girls dolls that time. Barbie
Since then showed his ability to blend cultural, mutate and capture the essence of fashion in every historical moment.

Tuesday, March 17, 2009

Baja Racer Mini Bike Green

Barbie pink carpet glamor at fifty

The world of online marketing builds its rules and theories from the experience in one of these exercises of empiricism Adam Singer stipulated in the publication The Future Buzz, what are the 6 laws for a product to gain prominence on the network.

1 - The law of the long tail: Describe the statistical distribution of sales of trade, which means that businesses currently do not have to focus their advertising only on consumer items that sell more but have to cover also a long series of small sales, which make their profits.
2 .- The effect Streisand: It is that every time you try to censor content, it continues to circulate through other channels and gains popularity, even serving as a campaign accidental. This name refers to an episode where actress Barbra Streisand tried to censor an aerial photo of his home, taken by paparazzi who ended up being a claim advertising for the California coast in general.
3-Metcalfe's Law: It states that the value of a telecommunications network is proportional to the square of the number of connected users.

4 - The law of inequality, predicts that 90% of the content of this platform will be generated by the 1% of users. While the remaining 10% will work from 9% of the components, while the remaining 90% only read and watch. This rule is also known as
01/09/1990 6-Moore's Law: It states that every 18 months, doubling the number of transistors on an integrated circuit, ie sets the rate of growth of the system.

Monday, March 9, 2009

Bereavement Words Fo Cards

The 6 laws for a product to gain prominence in the network.

Given the bad omens of the current economic crisis, President Bassat Ogilvy Group in Spain, Enric Pujadas, offers a glimmer of hope for marketers:
seize this moment as an opportunity for brand growth and ensure its future success.

"Amid a sense of falling into the abyss, it might be tempting to address this recession from fatalism," said Enric Pujadas. "But being carried away by this current is only one option and not recommended. History shows that many brands and successful companies were created in times of recession, while others took advantage of adverse economic conditions to achieve significant improvements in their competitive markets. "

To help and encourage business leaders, CEOs, financial, marketing, Ogilvy Worldwide has just published a book entitled "How to optimize your marketing budget in a recession, which offers practical advice on the implications to cut, maintain or increase investment marketing. Its content is based on the knowledge acquired by the Ogilvy group on how to succeed in times of recession and the latest research on best practices in this field.
"While it is true that some companies are facing serious cashflow problems, the ability to gain market share during the recession by investing wisely is open to all, "continues Pujadas. "Having fewer resources requires not only setting a budget conditioned by the crisis, but also be more imaginative in the combination of channels to use, from digital to the point of sale, for maximum effectiveness."
Source: marketingnews

Friday, March 6, 2009

Goldfish Air Bubble In Mouth

How to optimize your marketing budget in times of recession, according to Ogilvy Worldwide Leading Brands

Once again we realize that the big brands are not built alone, are part of a constantly changing both its image and branding, going from a simple update to move to a change radical. Here is a sample of that and the interesting changes that have suffered the world's largest brands