The world of online marketing builds its rules and theories from the experience in one of these exercises of empiricism Adam Singer stipulated in the publication The Future Buzz, what are the 6 laws for a product to gain prominence on the network.
1 - The law of the long tail: Describe the statistical distribution of sales of trade, which means that businesses currently do not have to focus their advertising only on consumer items that sell more but have to cover also a long series of small sales, which make their profits. 2 .- The effect Streisand: It is that every time you try to censor content, it continues to circulate through other channels and gains popularity, even serving as a campaign accidental. This name refers to an episode where actress Barbra Streisand tried to censor an aerial photo of his home, taken by paparazzi who ended up being a claim advertising for the California coast in general.
3-Metcalfe's Law: It states that the value of a telecommunications network is proportional to the square of the number of connected users.
4 - The law of inequality, predicts that 90% of the content of this platform will be generated by the 1% of users. While the remaining 10% will work from 9% of the components, while the remaining 90% only read and watch. This rule is also known as 01/09/1990
5 - The law of the inflection point: The tipping point is the level at which the thrust of change makes it unstoppable. Which means that at one point the messages started to appear as viruses and progress is unstoppable. 
6-Moore's Law: It states that every 18 months, doubling the number of transistors on an integrated circuit, ie sets the rate of growth of the system. 
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