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"Your logo makes me vomit"






With divismo own a real star and celebrity pure the best known of the articulated dolls celebrated its half century of life. The keys always remain a classic effect.


The Barbie Store Buenos Aires was part of the celebration. At the appointed hour the big star of the evening arrived in a white limousine and walked the pink carpet, to the astonishment of girls dressed and carefully made-up pink. Celebrities, journalists and curious, they wanted to take pictures with the model representing the living legend, he set out to enjoy the celebration with all fans. As a spell that never breaks, fifty years are not enough to break the charm that manages to generate brand generations and generations of girls. What is the secret of this effect? "Today we are celebrating for the first time Barbie was released on March 9, 1959," says Mary Maranasi, Director of Licensing for Mattel Southern Cone was presented at the Toy Fair in New York and from then on were 50 years where Barbie success played a super relevant in relation to the culture of the time, that was your key differential with the rest. " The list is headed by U.S. celebrations. Barbie spent his birthday at his home in Malibu, with a blockbuster event for celebrities, press and friends, while in the week of Mercedes Benz Fashion Week (New York) got his big starring Barbie with a special appearance at the event wearing the different outfits that over time made it famous. new for this year continue. "This year we plan to launch a line of collection of the different decades of Barbie and the 50 anniversary of the iconic doll with a glamorous dress in keeping with this decade," adds Maranasi. Magic Formula

For five decades, Barbie has been a source of inspiration for millions of girls of all ages, through a pattern of amazing game: a doll just 29.2 inches and 205 grams with 12.7 inches (bust), 9.5 inches (waist), 13.2 inches (hips). Ruth and Elliot Handler

were the creators of Mattel Creations in 1945 and 14 years later, Ruth Handler brought the world the Barbie doll from a clear inspiration: watching his daughter play with paper dolls noted that she and her friends used to play at being adults or adolescents, imagining roles as college students, cheerleaders and adult with a profession. Ruth knew immediately that experiment with the future from a safe distance through the simulation game was an important part of growing up. She also noticed missing a product like that and was determined to fill the niche with a three-dimensional doll. Was an immediate success because never before had they seen a doll that was completely different from babies and little girls dolls that time. Barbie
Since then showed his ability to blend cultural, mutate and capture the essence of fashion in every historical moment.