The sportswear brand Puma has launched a new project to expand its brand, through an agreement with French manufacturer Sagem mobile phones, Puma will launch their own phones. Puma mobile will be released shortly before the start of the FIFA World Cup South Africa 2010.
closed license agreement with Sagem Puma gives the option to sell its mobile worldwide. The Puma brand has not yet revealed any details about the features and design of the phone, which will be available in stores Puma and in specialized in mobile telephony.
Areas of business are Puma, as well as sportswear and mobile phones, underwear and socks, body care products and perfume, bicycles, eyeglasses and sunglasses. Source: Marketingdirecto.com
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