The bank chose the sport looking for an identification with the values \u200b\u200bof those who practice with the oval. As a bonus many officials of the entity are rugby players or have been so there is total harmony.
almost two years ago that the bank has partnerships with 45 rugby clubs in Argentina, in order to provide them with financial solutions linked to their collections, payroll and including the financing of the road. "For example, club members can pay the fee by direct debit and get a discount," said Sara Muzzio, manager of Institutional Relations and Communication. Also, the Itaú sponsorship for three of clubs (the largest is the La Plata Rugby Club) and as a counterpart is present in the signage of the court. And you have another alliance with six rugby unions within the country why buy these used balls. And one of these balls exactly, is that the bank used for the image of the new card. Benefits multiplied While financing arrangements "are now beginning to return" as the crisis begins to subside, the idea of \u200b\u200bthe bank is to continue making more agreements with the clubs. But now also opted to launch the new card that gives more benefits for customers-individuals, and clubs. The benefits include discounts on clothing houses, the ability to score points for the Add & Win Program of the bank (and win prizes), can obtain additional cards for children, among other advantages. On the other hand, those who rush to buy the new card before mid-December will participate in the drawing for a trip to London to see the opening match the Six Nations Tournament between England and Wales in February. Another bank action to support the launch is the creation of more solid team award, the entity will choose between playing on each date. The award will be a mention or a plate (plus some other gifts) and delivery is going to do with ESPN, during the rugby program signal. Strength
team
"With the rugby we share the values: teamwork, personal skill and fidelity in addition to strength," said Muzzio. In Brazil, the bank also supports the sport and even in Uruguay for stock in rugby, although most school-level. In Argentina, the bank is also present in the culture, through Itau Cultural Foundation (focused on supporting young artists at the regional level) and education, which focuses on secondary students in public schools. Now for example, organized the week Itau, in which students attend the bank working in different sectors. Muzzio points out that "there are also other banks involved as a sponsor of rugby, but they do not have partnerships with clubs or the program of such magnitude that we have." The Itaú, the development of the new card, is reflected in turn in a multimedia advertising campaign and action of diffusion through the branches. "In addition, we set up a" microsite ", with all the information. And in the institutional home add a tape with the logos of all clubs in the future will have links to all of these institutional sites. "It's another way to deepen the synergy. Itaú The aim of the new card is that it serves to grow its fleet card 5% within six months. Meanwhile, the premise is that all actions and communications added to the branding of the organization. And this particular release highlights the value of the strength, gives a value proposition, and talks about the teamwork of the agility and efficiency that is also associated Itaú.
Source: Infobrand
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