Branding, resource for Marks. Effectiveness of Packaging
The Bachelor Hiram Cruz, a specialist in economic studies of AMEE by identifying the main lines on this issue.
The packaging design is a determining factor in the successful marketing of products. Must transmit sensitive material, aesthetic form and graphic expression.
In the case of food, decor should be appetizing and convince the consumer that the content has a great taste.
In terms of trends, is divided by niche: children, potential consumers, require that the packaging design has a clear relationship with the brand, many details that will lead to exploring and representing healthy alternatives to parental approval . As for teenagers highlights package design details such as who is on fashion, has a new sales message with general attitude and that is innovative and different.
For its part, the adults focus on content quality, healthy image and reliable, so the trends are: fair price, reliable connection with the brand, strong connection with the content, healthy image for the whole family and a clear marketing message. The last section is that of older adults who look on the package that is reliable, healthy, contrasts, with very little fuss, good size print and is informativo.Características Packaging:
Modern-Light / Hardy
"Protecting Content / Content Visible
-Visual Impact / Low Cost-Easy
Accommodating shelf / Innovative
-Insurance / Easy Opening
-Long Duration / Recyclable-
Sophisticated Design / Ergonomic Packaging -Image Quality = Product -Image Corporate Image Packaging =
-Renewal and Change
-quality container = container Ecological
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