Congress Group has 25 years in the audiovisual industry, providing consulting, design, implementation and maintenance of multimedia technology for events and projects. As part of the launch of its Interactive Room Demo, Congress-Sale announced that begins to develop in the country, in conjunction with Innova Media Group Peru-Touch Multimedia Technologies, solutions and patented in Canada conducted by the firm GestureTek, "We seek international partner that was a pioneer in this technology because there is a niche in the interaction with the user at the point of sale, "said Luis Maria Gonzalez Lentijo, Marketing Manager of Congress-Sale-at the international level, companies like Ford, Wal Mart, Procter and Gamble, Unilever and Samsung have long used their channels.
high impact solutions
Multimedia Touch Technologies are user interface systems for interactive surfaces, which operate using cameras and recognizing movements. The solutions are divided into technologies and Screen FX Extreme Screen, the first involves recognizing objects or devices in which the user sees the effects caused at different surfaces interactive multi-touch tables, floors, screens, while the Extreme Screen technology provide immersive experiences to the user, allowing you to interact in the image, creating an even result mayor awarness de la marca. Infobrand conversó con Gonzalez Lentijo para ampliar los alcances locales del nuevo desarrollo:
¿Qué existe localmente en materia de tecnologías interactivas en puntos de venta? 
Cuando nos lanzamos con este proyecto lo hicimos pensando en una tendencia que no está desarrollada en Argentina aún, pero sí afuera, que implica acciones con tecnología innovadora de alto impacto en el punto de venta, lo que sumado a conceptos creativos genera una clara recordación de marca por parte de la gente, cuando están en la calle, en las vidrieras, la gente se para. Telefónica de España –que utilizan estos dispositivos- realizó una encuesta which showed that compared to these applications, 40% retained the mark, compared to 0.5% as it does in normal circumstances. Do developments are standard? Do they also creativity?
developments are as yet we sell fixed templates that encourage creative uses. We work with producer Blue, but the client can develop the creative side with anyone. The idea is to develop unique applications. The products can be purchased or rented but we also offer a complete service, ie a layout give a framework and a stage line to generate these applications, because it serves them in any way or context, we Architects work to give an appropriate manner.
What point as a segment?
The current conversation is about imposing the necessity to use in the highest channel segment: malls, department stores, supermarkets and airports, we are at that time. Additionally, we work with brands and companies to offer the devices in specific promotional and advertising agencies as a target of interest to us so that they understand the importance of using this concept of marketing-experience. We are currently in discussions with key agencies, with Movistar, CENCOSUD, IRSA, although nothing is yet defined.
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