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Branding and Marketing McDonald Sports


High traffic generated by the stores can offer advertisers the opportunity to mass and targeted advertising with high purchasing power. The case of the network Adnet





"Statistics show that 70% of buying decisions happen at the point of sale, plus an average of 4000 people circulate daily in each of the 48 local McDonald ' s selected 2500 people per day pass in the 20 local YPF Full "says Florence Lisenberg, Director of New Business Ideas mass.
massive advertising division offers indoor Adnet-Mass-Ideas is an option for branding campaigns as it allows free navigation on the Internet to consumers of 48 local McDonald's and selected 20 of YPF Full: minimal consumption in these outlets, the client agrees to 20 free airtime. For mass communication, the brand has 7,500,000 contacts for these local circulating monthly. "The formats that are used for this type of advertising are two," says Lisenberg-the first is the sponsorship of booths where computers are "islands of 4 posts in 2-desktops McDonald's and placed on Full-while YPF The second format allows video broadcast at times when the computers are not being used. "
selective advertising "dialogues" with the Internet user. It is known through a registration process so you get a complete profile that allows personalized messages. "Depending on the needs of the advertiser, you add extra questions such as: if a woman, ask if you have curly or straight hair, and then issue a spot in line and thus has real-time feedback" says Lisenberg. Among

hamburgers and coffee
The aim of Mc Donald'se YPF is to provide value added service they offer to their customers, however, advertisers patterns in these outlets do not have to be "unrelated" to the products and / or services that these brands offer: "To this day campaigns were carried out of Frávega, Alico and Speedy, yielding successful results. The important thing is the target that the advertiser wants to reach according to the type of product, an automotive brand will probably identify more with the service stations with the Mc Donald's, while a mark is likely to have greater affinity Mp4 with the latter "concludes Lisenberg. Successful McDonalds
not need confirmation but also local Full YPF became real meeting points also have a consumer solution suitable for today's busy lifestyle.
At the point of sale software Adnet manages a specific stock at a desired retail "was a promotion NBX in malls, where the Internet user invited to choose a product of his new line. The person is automatically entered into the drawing for that product, "says Lisenberg-besides, if she attended the shopping Frávega Garbarino and gave him a McDonald's ice cream. The retail and was prepared with the NBX product display and could show the whole range and even offer a significant discount when they decide to buy at the moment. "



Source: Infobrand