Emotional. The mark, in particular, is an emotional territory. Indeed, the brand works well. Or you connect with people or not. O people reach a relationship with the brand or is it loses its essence. The brands that come in front, especially, have to be proposed, presented, offered, be waived for, from the contact, be elected. The brand is a proposal, a universe of sensations, an intimate feeling. The mark is an option. The brand has to become a favorite. And certainly, the preference always starts to turn the relationship into a pleasant, positive, direct and personal. The people, the target audience, the public upon which the existence of the mark should choose to stay with the brand. A moment. An instant. Few hours. People should choose the brand because it is attractive, happy, fun, close, friendly, warm.
The rules have changed. To be eligible you must be attractive. The brand supports its uniqueness from the excitement. It is essential to begin to develop strategies from alternative angles. It is not build messages. We must not focus on the words. No need to structure the communication from the corner of the product. Strategies must be developed sensational. Since the sensations. From the five senses. From the emotional.
The roads are different. The aim it. It's being chosen. The brand can not go behind your audience. The hearing must choose the brand. The key is feeling, although some still to endeavor to put forward the impact and coverage. Good creativity from an excellent strategy: move from the brand with the invaluable support of a vision that involves people. Because now people become the media. Are the primary means of spreading positive feeling of the brand. They speaker trademark message. They are an opportunity rather than an end. They are the future of the brand. Emotional . The mark, in search of the emotional. We have to rethink tactics meeting with consumers. We must take the time to return to the essence. You must configure the communication brand-hearing, hearing-brand from another angle. You have to be receptive to reconsider the brand equity. Especially since no real persuasion is achieved without the people's emotional. Thus, any brand should have its own emotional value.
Because in this way, the important thing is not to establish who the customer, the key is thrilled with the customer. The brands talk to people when they come to meet him. In open spaces, everyday, usual and known. The brand has come out and see how they perceive it. If the brand is not seen, not heard, do not touch, no smell, no taste ... does not exist. A brand only exists when it is present. It communicates through the senses. It's emotional. 
0 comments:
Post a Comment