Changing Look 2009 for McDonald 
Every great brand needs, now and then, a facelift. This time it's up to U.S. hamburger chain, which will display a new packaging and increased health concerns. 
international economic crisis seems to intimidate the great chain of fast food. McDonald's seems determined to address the year 2009 with a new image, pointing to a renewed, modern packaging and a greater awareness of health care and the need to report on the quality of their products.
In the U.S., Mc is remodeling its stores, with modern TVs high definition flat and comforting chairs. However, this change is not the most important for the company since the 2007's working for a new packaging for its 13,900 local in the country: change the image and typography. For example, the Big Mac will, in the case of hamburger, a legend of victory he said: "There is only one" ("There is only one" in English). Positive, he said Mary Dillon, marketing chief of McDonald's, Business Week, is that "the change will create a unique personality for our different menu items that tell a little story about each of them."
addition, the brand, perhaps driven by the worldwide bad publicity that their food is not completely healthy, or films like "Super Size Me", which directly attack McDonald's, began a serious fight against obesity in younger children. To this end, the renovation of the premises, also find bicycles and exercise tapes after eating a hamburger. For GCC
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